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QD Vision, Industry Leaders Introduce New Metric to Measure True Brightness of Next-Gen Displays

Color nits standard for display technology unveiled at 2016 SID Display Week.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

At SID Display Week, QD Vision and other innovators in the display industry unveiled a new standard for measuring brightness and luminance in displays called Color nits™. The Color nits metric is derived from a formula that takes into account varying spectral profiles and the subtle differences between perceived brightness and actual luminance. It is the first comprehensive metric that will be able to compare the brightness of all Rec. 2020 display implementations, helping to measure and create ...

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